sharing stories

‘Smiling all the way to the trade fair in Madrid!’

1 October 2021 | Blog, Farmhouse

“Here at Farmhouse, we currently have very big smiles on our faces. The prospect that we can finally attend a trade fair again after a forced break of 18 months, is fantastic! In fact, many of our customers and associates feel the same way. Our appointment planner for Fruit Attraction (5 to 7 October, Madrid) is filling up nicely. The story behind Farmhouse, newly introduced at the beginning of this year, is unique. And we’re thrilled to be able to tell – and show – that story in Madrid! – live, instead of on a screen.” 

Professionals in our sector have been familiar with our companies Yex, Spot and FV Seleqt and our brand Discovered for some time, but not everyone knows that we have united our activities – with our latest acquisition avocado specialist Avor – under one roof (in Farmhouse). We are looking forward to explain the how and why of this, and the benefits to our customers and growers. And an exhibition stand is a great tool for that purpose. You will find our specialists, our products, our packaging… in short, all of the ingredients to get to know Farmhouse. We will be happy to welcome you at our stand at the Holland Pavilion (stand 10 E, 04). And I promise you now that you will be leaving our stand with a big smile on your face, too!”  

Jeroen Groenewegen Jeroen Groenewegen, Marketingmanager Farmhouse