Our brand Discovered

Discovered is the #1 colourful consumer brand
for exotic fruit and vegetables.

Discovered stands for a high-quality range carefully selected by our experts. We look for growers who meet the highest quality standards and are passionate about their products like us. Naturally, achieving a future-proof sustainable chain is a priority for our partners in all their activities.   

At Discovered, we are curious by nature. That means we are constantly looking around us, not only at new and unique exotics but also at developments within the market. Thus, a striking trend caught our eye: the growing popularity of a plant-based lifestyle. This immediately caught our attention. Why? Because this lifestyle has countless benefits for both people and the planet. Those are precisely two things that have a high value at Discovered. And let’s face it: healthy and responsible living is what we all want, right? That’s why we embrace a plant-based lifestyle. This way, you enjoy healthy food and contribute to a better future for our planet; a win-win situation!

At Discovered, the consumer is our focus. We want everyone to enjoy our fruits and vegetables easily. That is why we offer product information, recipes, tips, and other inspirations. We do this on our website and social media, packaging, in-store materials, etc. Everything is, of course, completely plant-based. Boring? Not at all! Our exotic touch provides surprises and variety within every dish and at any time of the day. This way, consumers enjoy delicious and healthy food and contribute with us to a better future for our planet. It’s the perfect combination if you ask us!

Discovered Range





Nashi pear


Butternut squash

Haricots verts

Green asparagus





Passion fruit

Sugar snaps


Sharon fruit

Snow peas

Drink coconut





Sweet potato

Would you like to feature Discovered in your range?

Would you like to feature Discovered in your range, or would you like to talk to us? Then contact our Commercial Director Edwin! 

Edwin van Leeuwen

Commercial Director