Farmhouse connects specialised companies, each excelling in its own field. What brings us together is the belief that real value is created when expertise, entrepreneurship and collaboration reinforce one another.
Within Farmhouse, our companies maintain their own identity and strengths while benefiting from shared knowledge, a strong network and common ambitions. The result is a collective in which specialists strengthen one another and achieve more together for customers, growers and partners.
The power of specialists. The benefits of collaboration. That is Farmhouse.
Within Farmhouse, you will find specialists who know their products, markets and customers inside out. This gives you access to expertise that goes beyond the product itself.
With an international network and nearly a century of experience, we connect products with the markets where they have the greatest potential.
From ripening and storage to logistics, packaging and concept development, we help customers and growers get more out of their products and market opportunities.
Our companies strengthen one another through knowledge, relationships and entrepreneurship. This creates a collective that offers more opportunities than any individual company could provide on its own.
For generations, we have been building lasting relationships with growers, customers and partners. Reliability, commitment and entrepreneurship form the basis of this.
Connecting Smiles is more than a promise. It is the way we work.
We believe a smile is created when people achieve success together. When a grower reaches new markets. When a customer can rely on the expertise of a specialist. When colleagues grow together. And when consumers enjoy healthy, fresh products.
By connecting people, expertise and markets, we create opportunities that no one can realise alone.
As a family of specialised companies, we combine specialist expertise with the strength of an international network.
For customers, this means access to the right specialist for every challenge. For growers, it means access to the right market for every product. Thanks to almost 100 years of experience, strong relationships and a shared entrepreneurial mindset, we create value throughout the supply chain.
We believe the best results are achieved when specialists work together. That is why we connect people, knowledge and markets. Every single day.
That is the power of Farmhouse. Connecting Smiles.
Thanks to our international network of carefully selected growers and partners, we source fruit and vegetables from the world’s finest growing regions. By skilfully balancing different seasons and origins, we supply our customers with the very best produce all year round.
Discovered makes exotic fruit and vegetables accessible, attractive and surprising. Through distinctive packaging, inspiring content and clear product information, we help consumers discover new products with confidence.
Many purchasing decisions are made in-store. That is why Discovered is not only about the product itself, but also about the experience around it. Via our packaging, consumers gain direct access to an inspiration platform packed with recipes, preparation tips and product information. This helps remove uncertainty, makes exotic produce more accessible and shows how enjoyable, tasty and surprisingly easy it is to prepare.
For customers, this means a brand that helps products stand out, lowers purchasing barriers and inspires consumers to try something new. For growers, it means added value supported by a strong brand, targeted communication and an international sales network.
Explore. Taste. Share.
Eminent is the brand for exclusive greenhouse vegetables. Our assortment includes distinctive tomatoes, aubergines, chillies and peppers. Through exclusive variations in flavour, shape and colour, we take the vegetable experience to the next level.
Our growers deliver fresh products of the highest quality every day, hand-grown and packed and shipped directly at source. This means no bulk production, but reliable year-round availability.
For more than 17 years, Aroma has been our brand for a variety of greenhouse vegetables. Aroma stands for vegetables that meet a defined quality standard. Products carry the Aroma label when growers meet our quality requirements, both for Dutch and Spanish harvests.
Would you like to know what the Aroma brand can do for your business? Then please contact our specialists via the Valstar website.
