When Allesbeste first crossed paths with Farmhouse, nobody knew just how quickly the spark of collaboration would grow into a long-term strategic partnership. But from the first conversations, something felt different. The connection was natural, built on shared values, family DNA, and a mutual drive to elevate the avocado category.
“It was clear early on that this wasn’t just another commercial relationship,” says Zander Ernst. “Farmhouse had great energy, genuine curiosity, and a deep interest in new cultivars. Every discussion was exciting and forward-thinking. That laid the foundation for something bigger than we originally imagined.”
A foundation of trust
Both companies come from strong family roots, something that instantly created an atmosphere of trust. For Allesbeste, that trust wasn’t based on promises, but on action.
“We liked the way Farmhouse operates,” Zander explains. “Family values at the core, a strong culture, and cost efficiency throughout the entire value chain. Through their structure, we could consolidate fruit in Europe, grow strategically, and reach customers more directly.”
This practical alignment, paired with a cultural fit, turned early conversations into a clear direction: a joint venture. And so, Avor was born, combining Allesbeste’s pioneering grower expertise with Farmhouse’s strong commercial network and operational strength.
Transparency that drives performance
For Allesbeste, partnership means honesty, and Farmhouse proved early on that transparency wasn’t just a word.
“Farmhouse manages costs well and communicates openly. That makes it easy to build trust,” Zander says. “And when challenges arise, they don’t sit back. They act fast, adjust strategies, and take responsibility.”
This agility became a competitive advantage. Avor increasingly helped Allesbeste position multiple avocado cultivars, each with its own value proposition and bring them to market effectively, even under tough conditions.
“They’ve brought us closer to customers and retailers,” Zander continues. “And they perform consistently. Growth has been fast, thanks to their hard work and reliability.”
A joint venture that keeps growing
Today, the partnership is stronger than ever. Avor has become the bridge between origin and market, combining technical expertise, transparent communication, and commercial focus ensuring value for both growers and customers.
For everything from orchard realities to retail execution, the connection between Allesbeste and Farmhouse keeps expanding, backed by shared vision and daily collaboration.
A message to other growers
Looking ahead, Zander’s message is clear:
“There is no looking back. Farmhouse is a reliable business with an amazing culture. As a grower, you feel part of the business. It’s not just PR talk, it’s real partnership.”
